ArcLumen is a start-up business offering commissioned bespoke furniture, lighting and ornamental art pieces. As the company was initially started as a side project cost effective design solutions were required without compromising an image of quality.

A smart brand identity was developed echoing the natural arc of light. The website would require easy access for the owner to upload and modify current projects as they were created. A WordPress theme was therefore chosen and branded accordingly. A folded business card doubled as a promotional card for introduction/events and creating a multipurpose low cost solution.