Signlex Limited, an innovative signage solutions company, required a brand refresh and associated marketing collateral. The objective was to create an image that was approachable, encouraged contact and demonstrated obvious capability without appearing corporate or austere.
Lower case typography and employee first name only stationery were utilised to create a friendly less formal image during business transaction. A range of logo units maintained the ability to adopt a strapline element where required. A reduced colour palette delivered good contrast and flexibility for reversed schemes.
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