The East Side Jazz Club attracts the cream of British jazz musicians from established players to emerging young talent. A new brand image and web platform was required to attract a wider and younger audience. A classic yet clean and modern design approach was implemented.

Work was completed on a strict budget as club revenue is reserved for musician fees and is run by volunteers. A cost effective WordPress template was sourced and branded accordingly. Content is provided from various sources/quality, a standardised black and white format was implemented to achieve overall consistency. Site features had to include a blog, events listing/archiving, gallery and a contact form for prospective acts.