Cheques & Change a long standing client of Diablo were looking to refresh their brand image and stores. The project encompassed design revision of the existing brand identity, fascias, projecting signage, swing boards, window displays, membership cards and promo leaflets.
The brand has always featured strong primary colours to provide visibility within the competition of a high street environment. This approach was to remain but it was felt that campaign design and messaging should be more succinct and focused than previous. Diablo also introduced a icon based system associated to products to improve recognition and impact from a distance.
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