Smiths Interconnect, a global provider of electronic components, required a large scale divisional rebranding programme with managed delivery throughout Europe, the U.S. and Asia. Creation of an umbrella identity required resolution to successfully amalgamate disparate sub divisions along with visual communication of the restructure internally and publically.

Diablo assisted with the design, management and production of an extensive variety of media during the programme. Our relationship as lead design consultants is ongoing, providing continual project support and branding governance group wide.