Crusader Assistance is a motor claims management outsourcing company. A web presence with a strong design environment was required to house and promote a range of product and supporting service information. Themes were drawn from existing Brand marketing material as well as creating a range of design components that would translate well to web. These included: extending the colour palette to enhance but also neutralise the existing Brand colours over sustained viewing. Develop a graphically bold yet simple navigation system and implement a consistent set of abstract photographic material that hinted at potential accident sources without depicting the actual event.
Now in its third phase of development the design concept evolved around generating an original Brand that would be successful and visible within an already well represented market. During research we found direct competition chose to communicate through negative and stressful images, this didn't appear productive or an approach that would inspire confidence within a new Brand. The ‘Uncle’ character was therefore created as part of a more assured and positive site environment. Visually the character represents the company as a figure of trust and financial stability through the metaphor of 'the rich uncle’. The web platform is responsible for processing a high volume of new applications and renewing existing loans on-line through a secure environment. The data is processed by a range of bespoke scripts and components and delivered in a format to ease management internally.
Diablo are pleased to have the opportunity of continued development of Mr Portillo's web site. The site was constructed around a simple yet disciplined platform. Chosen elements were required to impart personality within the design environment yet not obstruct the functionality and swift retrieval of source material. Since the inception of the site it has grown to form a considerable archive of searchable National press articles, catalogue of speeches and a media library of downloadable photographic and broadcast material. These areas receive continual management and are driven by a set of simple templates that assumed expansion from the outset.
Spade Oak Construction is one of the leading multi-solution surfacing contractors in the country. The website received design and content revisions as part of a complete Brand refresh programme carried out by Diablo to all marketing material. The new themes extended to the web structure to implement a bolder more imposing look considered more suited to the companies activities. New project photography was scheduled to meet the design application requirements. There was an emphasis on consistent photographic quality as the material would form a corporate library for all marketing sources. Colour themes, typography and design elements were applied that reflected the simple markings and treatments of the company processes. Key business divisions were reviewed and more clearly defined and a range of print quality case studies were made available online to support core services.
West End Flooring, a specialist floor sanding, finishing and restoration company, required a web presence to boost orders, offer online quotations and improve their overall market spread. An already fiercely competitive business area required a structure to deliver a strong positioning Brand through a design environment that would not inhibit SE access and with enough relevant content to provide good positioning. Some Branding work was included within the development as the identity had never been strictly addressed. The site mood draws on contemporary design and interior tones to differentiate itself from the competition and to reflect the hi-end finishes available. Diablo worked in collaboration with our Search Engine optimization partners to deliver a scheduled campaign to provide high volume business leads through major Search Engines, currently this is proving very effective.
Harvey and Thompson, the country’s leading pawnbrokers, had worked with Diablo previously and commissioned us to develop an Investor Relations site after joining AIM. Subtle yet distinct differences in environment surround an IR site compared to traditional site building and require recognition. The primary role is to swiftly deliver text based reporting for assessment without interruption or comment from the design structure. We therefore kept Branding and structure evident and supportive rather than invasive. Care was taken to represent some human interest photographically in order to not appear faceless or clinical. The sites colour palette derived from the current Brand set but was deliberately muted to highlight content. Technically the site delivers several 3rd party feeds to provide users with current share prices and market news these needed consideration from the outset. The content is delivered using an xml template then fed into an Iframe window. Style sheets control the integral styling and retain consistent branding from any 3rd party material.
Get>Go offer a range of financial services through a fresh and contemporary identity. Diablo were called upon to translate a newly developed Brand successfully to a web environment from a disciplined set of design guides. An open and non-inhibitive layout was created and allowed us to implement the simple Brand elements within an easily expandable structure.
The Busy Bee website was developed as part of a complete identity and Brand programme implemented by Diablo. As a new business the first phase of the site was created initially as a presence that would receive further text and photographic content once fully established. The site environment draws on the elements established from the Brand identity and features bold application of shape, typography and scale. A clinical or over corporate solution was not required but it was necessary to exercise Brand strength to build upon recognition. Although not a traditional layout it was important to still retain some simplicity and function to the design as the end user were adults often with limited time. The colour palette was developed around tones that reflected interiors and warmth to create a mood of home from home, a key value when selecting a day nursery.