Promotional material is often viewed as outdated or unnecessary further expenditure within a design development programme. In reality overlooking promotional material could prove short sighted and affect the impact and expected returns from a release.
Supporting your campaign with promotional material provides the advantage of targeting your clients directly without the disruption of competitors. If you are looking to promote the benefits of a new online product or service you can of course rely on expensive click through campaigns or traditional search engine listings. You are however at the mercy of the users search terms and reliant on when the search engine chooses to deliver your new content. There's also the compromise of competing within an environment already saturated with the distractions of comparable products.
Designing a promotional flyer, leaflet or mailer card promotes you in isolation of such distractions. It is a direct reference to your product or service. Used in support of an online campaign it can direct users to a specific url/web address increasing bonafide traffic while relieving other marketing sources the sole duty of delivering business leads. Committing a design campaign to direct mail only serves to increase Brand visibility and awareness to new markets even further. Recent advances in digital printing and production techniques have helped expand possibilities and reduce costs to a figure that may surprise you.
Diablo can help you develop a strong direct mail campaign or Branded promotional material based around your individual requirements. We can work to bespoke sizes or formats and print using specialist materials or finishes. Likewise we can advise on the most cost effective materials and finished size to achieve maximum coverage from your budget. Our closely forged links with a select group of specialist printers enable us to stay on top of quality and industry advancements.
Our strength and appeal to both new and retained clients over competitors is our ability to manage the entire design and print process. You can rest assured that from initial concept, the design development, print production and mail management will all be handled seamlessly. This doesn't however mean you will be dealing with faceless automatons. We like to meet our clients and understand their objectives, we still believe in good old fashioned communication throughout project development and we respect real-world budgets and scheduling.
• Direct mail
• Ad design
• Post cards
• Promotional cards
• Membership cards
• Point of sale/display
• Mouse mats
• Media promo (CD/DVD/Pen drive etc.)
• Bespoke formats
• Mail management
• Print management
Recent examples of promotional material are available throughout the site however this represents only a small selection of our market coverage. If you would like to discuss your promotion design requirements with us please visit the contact or quote area for further assistance.